José Fabián Estrada is a graphic designer, that's what he is known for by his profession, but he refuses to accept such formality. José or Maldito Perrito, as he also likes to call himself, does not consider himself a graphic designer, nor an artist, nor an illustrator; the further away he is from that, the better. What he really likes besides dogs and tangerines is drawing, so he wants to be defined as a cartoonist, because that's what he likes to do the most.

With colorful and undeniably cheerful drawings, Maldito Perrito tells the reality of his city, the everyday life and the characters that feed and represent his environment. For the viewer, at least as a Mexican, it is impossible not to recognize himself in the work of Maldito Perrito more than once, if it is not a drawing of a Sunday at the market, a taco vendor or the quesadilla lady, then it is a tepache stand, stray dogs, the inefficiency of public transportation and other elements that anyone can perceive with a sense of belonging. José Estrada makes the overwhelming daily life of the city seem friendly and charming.

For one of the labels of Mezcal Verde, Maldito Perrito decided to draw “the tlachiquero”, the guardian and producer of pulque, a profession that has existed for a long time in Mexico. The tlachiquero is the person dedicated to extracting the aguamiel from the maguey and also to planting and caring for the development of said magueys. Maldito Perrito expresses that “without magueys there can be no tlachiquero , without tlachiquero there can be no pulque and without pulque there is nothing, there is no pachanga, there is no mitote, they say.”

The important thing for him is not the drawings, but the movements and ideas that he gives voice to, because he believes that most of the time his job is to give life to other voices. He has always used paper and pencil to capture everything he sees, everything that surrounds him, makes him happy, hurts him; the colorful and dark aspects of being Mexican.

Damn Dog label for Amarás Green Mezcal.

He calls himself Maldito Perrito (Damn Dog) because of his neighborhood, because of his roots. If José Estrada were an animal, he would choose to be a street dog, not a domesticated one. That is his job as a cartoonist, walking through the streets and whatever catches his attention, he immediately captures it in a stroke.