Milkman is a very representative figure of the present music industry: designer, A&R (of the Broke Kids label), producer of some of the most talented artists in the Latin music genre , musician and creative. Essential facets that have paved the way for him to achieve a successful and long-lasting musical career.
For Milkman, art is the expression of a feeling, he seeks to make the public remember the good times of their childhood. The smiley face that he uses for Mezcal Verde and that has been part of his artistic identity for other collaborations, represents a collective feeling, an image that everyone has seen and that somehow manages to transmit joy. “Being happy is not something that comes to you, rather, it is a search, so my message is: Go find that happiness.”
Romantic? Idealist? Maybe. The passion of this artist who was born in Monterrey, Mexico and grew up in Texas, is guided by creative freedom, not being governed by a single axis, but by several. Grasping onto the cultural movement and letting yourself go, forging the learning that comes. Milk, affectionately called that, is an innovator; he represents a new generation of Latin artists, as he is recognized not only for being JBalvin's creative director but for transcending into different artistic genres, his main talent being: versatility.
In his own words, he always remembers: “Stay foolish and share the shine.”
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