Mezcal Amaras

Amarás Philosophy

At Mezcal Amarás we have one simple philosophy: to strive always toward a balanced relationship with our ecosystem. This is why we exist. It is why we produce our mezcal following a holistic cycle “From seed to sip”. La filosofía Amarás comienza con el amor a nuestras raíces, persiguiendo siempre el cuidado de la tierra, del medio ambiente y de las personas que hacen posible cada gota de mezcal.

Creemos firmemente en un mundo mejor a través del empoderamiento de nuestro equipo, de los campesinos, agaveros y Maestros Mezcaleros, los guardianes de nuestras raíces, tradiciones y mezcales. Creemos en una visión a futuro de organizaciones que promuevan un modelo de negocio sustentable en beneficio de todos.

Mezcal Amarás Nursery

En honor a nuestra filosofía, hasta el 20% de la venta neta de cada botella se destina al desarrollo de iniciativas internas asociadas a responsabilidad social y ambiental. Dichas iniciativas van desde la compra de mezcal artesanal a precio justo y la capacitación de nuestra base de Maestros Mezcaleros, hasta el rescate y protección de especies silvestres de agave, así como su siembra mediante prácticas orgánicas.

Nuestra visión consiste en evolving, growing, adapting a través del impulso de la cadena del suministro del mezcal artesanal, supporting un modelo ambiental con una meta de mínimo impacto e innovando constantemente dentro de la categoría.

Some of our current initiatives

Agave

ORGANIC REPLANTING PROGRAM

  • We sow organic as our standard practice.
  • We plant, on average, seven agaves for every one agave harvested since 2014.
  • We compost, giving back to the earth what she has given us.
Semilla

WILD AGAVE RESCUE

  • We harvest wild agaves only when there is a strict replanting plan in place to preserve the species.
  • We grow 12 species of agave in our nurseries and plantations, as well as in collaboration with our agave partners.
Sombrero de maestro mezcalero

HORIZONTAL GROWTH

  • We produce and buy artisanal & ancestral mezcal.
  • We collaborate with 20 Maestros Mezcaleros currently to help preserve the craftsmanship and traditions of mezcal, creating jobs and stimulating economic growth across multiple regions.
  • We create jobs, impacting more than 500 people in areas with high marginalization rates.
  • We train, offering state-of-the-art training programs for local distillers and Maestros Mezcaleros.
Botella

FAIR PRICE

  • We are committed to paying a fair price, on time, for each liter of mezcal we buy.
  • We have improved the standard of living of 20 Maestros Mezcaleros and their families, raising them above the poverty line, through actions endorsed by internationally recognized NGOs.
Fuego

CARBON NEUTRAL STATUS

  • We are the world’s first carbon neutral mezcal company. We offset our carbon emissions by purchasing bonds that finance projects that generate sustainable energy.
  • We know our carbon footprint and we work actively to mitigate it.
Logo de WWF

ALLIANCES WITH OTHER NGOS

  • In partnership with the World Wildlife Fund (WWF), we develop diverse advocacy initiatives in support of forests, soil conservation, and water care.